Revolution is brought in to the world of digital entertainment with the launch of ZEE5. It can be looked as a one-stop platform for your entertainment. Both the iOS and Android users can use the platform easily. Demands of Gen-Y can be fulfilled in the process too. In India, channel of consumption has been changing rapidly. From television, the world of entertainment is transferred itself to mobile phones due to presence of several digital platforms. Due to some interesting and unique features, ZEE5 can be huge easily.
On 14th February, ZEE5 has been launched at around 5pm in the presence of Amit Goenka from Zee International and also Z5 Global along with Punit Goenka who is the CEO of ZeeL in Mumbai. During the launch, a ladies band has sung in different languages. More than 12 different languages have been used on the occasion.
Talking about the evolution of Zee in the last 25 years, Amit Goenka has launched the ZEE5. Content has been created for the audience from all over India as the current generation is more aware about the global scene.
During the launch, a brand anthem has been launched also. Through the brand anthem, it has been highlighted that your own language will always give you a different feel. The anthem is composed by Amit Trivedi and rapped by Badshah. Direction for the anthem is given by Dangal director Nitesh Tiwary and it is called ‘Apna Bhasha Mein Feel Hain’. Two versions of the song have been released. One will cater to the people of North and another one is dedicated to the people in South. Lyrics of the song has been written by Amitabh Bhattyacharya