Shah Rukh Khan is one of those Bollywood superstars who has gifted us so many blockbusters with his stellar performance. However, it is surprising that he is yet to receive a National Award and it is more surprising when he does not consider any of his performance to the level to get such honor.
Recently, the superstar launched the event of upcoming international film award ‘Indian Academy Awards’. On this eve, he reveals that he always loves awards and believes them as the collective appreciation for his work. According to him, “After working for some time in the industry, we all reach a point from where we need some kind of applause and recognition. My awards are the collective applause for the work that I have done that year or on a film”.
Even the actor opens up enough to say, “If I haven’t got an award, I didn’t deserve it.. as an actor, I do not perform keeping any award in mind, it happens”.
Behind the concept of Indian Academy Awards, there is Brainstorm Entertainment and it is executed by Cineyug. The event is going to be held in California for the occasion of celebrating three major film industries – Bollywood, Hollywood and Tollywood.
Not only Shah Rukh Khan, other major personas for the events are Saurabh Pandayof Brainstorm Entertainment, Vandana Krishna, Aly Morani from Cineyung and US Consul General Tom Vajda.
When comes about celebrating cinema on such massive platform, Shah Rukh Khan reminds people not to compare it with Oscar or any such award, “Bollywood films are hugely respected by American artistes. Creating this kind of platform will help us to not only promote our Indian films of different industries, but also create awareness of our work.”
The great thing about this award is that the concept is based on the film lovers’ participation. They can vote for their favorite stars, films in more than 21 categories from www.indianacademeyaward.com –the official website of Indian Academy Award.
This award ceremony will be held in Silicon Valley on July 7-8, 2017. In this two-day long extravaganza of live performance, there will be many superstars including Shah Rukh Khan. Here we will get to see Shah Rukh performing in Shiamak Davar’s choreography along with music as well as fashion shows.